One of WWE best talents right now is Cesaro. He is a great worker with size and power who can play the role of a face or a heel. It was obvious at Wrestlemania when Cesaro won the Andre the Giant Memorial Battle Royal that WWE intended to push him, and the most obvious scenario for Cesaro to be in after splitting from of the Real Americans was, you guessed it, a feud with the Real Americans. That is fine, Cesaro and Swagger can work well in the ring and that would be a good feud for Cesaro to be in until some feuds get wrapped up and Cesaro gets something bigger to do...
Right?
Well, apparently not. The situation above would require either Cesaro or Swagger to be a face to balance the feud. Swagger and Coulter are pure-heels, and Cesaro has tons of fan support so he can easily be a face in the feud. Unfortunately, Swagger is never allowed to gain any momentum because he constantly loses no matter the situation he is in. Perhaps more unfortunately, Cesaro was paired with Paul Heyman who not only seems destined to bury Cesaro under his own legacy, but is the kind of heel that simply cannot manage a face. So here we get the awkward situation where a crowd is trying to cheer for Cesaro, but WWE is absolutely crushing it with Heyman. Add to that a terrible theme, and we end up getting no reaction. One of the biggest names coming out of Wrestlemania has already been pulled down to getting no reaction from fans because WWE refused to allow them to react in the way that they wanted them to.
In order to alleviate the need for cheers and give RVD something to do, he was thrown into the feud between Cesaro and the Real Americans before Extreme Rules. There really is no reason at all for RVD to be here, yet here he is. Now after Extreme Rules, Cesaro seems to only be in a feud with RVD that holds no positives for either star. RVD's character isn't made to put people over in a meaningful way. That doesn't mean that he won't lose to Cesaro, but the one-dimensional RVD just isn't going to help flesh-out Cesaro's character in the slightest. It seems that Cesaro will battle RVD through Payback, and after that I'm not sure that WWE will have any success following whatever plans they have for Cesaro afterwards. The man just cannot get any heat and I'm afraid he will turn out like Del Rio, but without the prior success to talk about.
However, Cesaro is in prime position to turn into an ultimate baby-face. Why? Two names. Heyman and Lesnar. The constant gloating by Heyman covers Cesaro up, and will be a great reason for Cesaro to get pissed with Heyman and turn on him. The way that fans react to Paul Heyman ensures that this turn will have a crowd erupt for Cesaro. What's better is that now it puts Cesaro in place to prove himself against the 21-1. If Cesaro goes over Lesnar like that then he is immediately world champ potential and will be way over. In fact, it is quite possible that this match could be for the championship, possibly even at Wrestlemania. In order to legitimize the ending of the streak, Lesnar needs to get build up further before putting anyone over. Due to the fact that Lesnar's last story included him wanting a title shot, I'd say that it is likely he will get it. If Cesaro can have a long feud with Lesnar over the course of a couple of months that is done well and perhaps included a Rumble with for Cesaro, there is infinite potential.
The hard part is making it there. Cesaro is dying fast with fans. However, I'm still hopeful and believe that WWE can ride him out until they make their move.
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